Digital marketing is a comprehensive strategy for promoting businesses and their products. A successful marketing strategy is essential to reaching objectives. Which businesses, nevertheless, manage expensive and successful marketing campaigns? The majority of businesses collaborate with best marketing firms to advertise their brands online. Not a single business has a really good marketing campaign. Every niche has rivals; therefore, businesses strive to outperform them with their marketing strategies.
What are the major elements of the best marketing campaign?
Professional marketers never overlook some primary elements of a digital marketing campaign.
I. A well-designed, navigable website
Your website plays a significant role in your online marketing program. It acts as the virtual version of your store and reflects your business persona. From product prices to blogs, everything should be on the website. So, when you post promotional content on other platforms, readers will be redirected to your site.
II. A thought-out strategy
The best marketing agencies Los Angeles develop a strategy before running the promotional campaign. It enables marketers to take the right measures based on your marketing goal. The strategy allows them to create a framework, which involves a sequence of the main marketing activities.
Marketers also research various digital channels used by potential customers. They understand the market and try to identify how your target audiences interact online.
III. Quality content
From website content to social media content, quality is a significant factor. Your potential customers read the content before making a deal with you. However, creating the best content needs effort and time. Good content acts as the wheel that moves your shoppers forward to make their buying journey successful. Your marketers will develop content to-
- Persuade
- Educate
- Spread awareness
- Train
Based on your objectives, the SEO copywriters will develop your content.
IV. Branding
Selling a product should not be the only aim of a marketing campaign. You need to develop a brand identity and connect with potential customers at the emotional level. The marketing companies have the branding experts to make your campaign more effective. They will help you attract more leads and convert them into customers. Your brand identity should be memorable to your target audience.
V. Search Engine Optimization
SEO is the major component of your online marketing campaign. Digital marketers will optimize the website and its content to boost visibility in the SERP. The major goal is to bring organic traffic to your site with-
- On-page optimization
- Keyword analysis
- Off-page SEO
- SEO-friendly content development
- Better user-experience
- Constant monitoring and data analysis.
VI. Social Media Marketing
Digital marketers leverage social media to run their marketing campaigns. They choose the social platforms based on your business goals and target audience. The best marketing agencies create shareable and interesting content in various formats (such as infographics and text). Professionals use tools to monitor conversations and check brand mentions.
Some international companies with successful marketing campaigns
Many big organizations have reached the global level and gained reputations with the power of marketing.
1. Slack
The instant messaging app prioritized the user experience and customer feedback to develop a collaborative platform. Slack has given more importance to word-of-mouth marketing. By collecting social proof, Slack is now successful in growing its user base. The company has used only Twitter to collect positive tweets. Moreover, it has included multimedia in the social media content. It has allowed the brand to gain more recognition.
2. Lyft
The US-based rideshare company competes with Uber to increase the number of riders. It aimed to convert riders into ready-made Salesforce to grow the platform. So, it launched a referral program to encourage customers to invite drivers and riders via email or app.
3. Red Bull
It is an internationally recognized energy drink company with a digital marketing campaign known as Stratos. The real-time video of a freefall skydiving has allowed the brand to go beyond expectations. The brand has focused more on entertaining content that will trigger feelings of achievement, excitement, and danger.
4. JetBlue
The airline company is another brand that has focused more on customer service. Its goal is to manage customer issues and develop better relationships.
JetBlue has not directly encouraged potential customers to book flights from its platform. It has focused on helping its existing customers to make their marketing efforts stronger.
5. Sephora
The cosmetic brand, Sephora has merged in-store and online experiences. Its AR and AI tools enable buyers to try on products without stepping out of the house. Moreover, shoppers can use multiple channels to engage with the cosmetic brand. The try-on feature removes uncertainty from online customers’ minds.
6. American Express
The credit card organization has leveraged benefits from the open forum campaign. It has developed quality content on sales, finance and more. As the company outsourced, it did not invest in internal resources. Its forum is a hub that has attracted several business professionals.
Looking for the best marketing firms?
Branding Los Angeles has dedicated digital marketers who will make your marketing campaign stronger. They choose innovative approaches to promote your products. From strategic communications to experiential marketing, they manage everything for your company.
