Top 10 Shopify SEO tools to boost your store’s visibility [2024]

Using Shopify SEO tools, you may maximize your online store, increase search engine result page visibility, and attract more customers to thus grow your e-commerce business. But among the more than 8,000 apps available on the Shopify App Store, which tools would you most like to use? Effective Shopify SEO requires what exactly, and how do you go through so many choices to choose the most important Shopify SEO tools?

Ten best tools to boost the SEO of your Shopify store have been compiled here. From speed optimization solutions that make your store load faster for consumers to sitemap tools that enable Google to index your site, our choices span both We address app descriptions, feature overviews, and pricing—including free and paid levels where relevant—for every app on our list. Use our guide to choose the finest Shopify SEO tools to help you maximize the search engine performance of your website.

What is Shopify SEO?

Shopify SEO refers to the various practices and strategies implemented to enhance the visibility and ranking of a Shopify store in search engine results.

Why is Shopify SEO important?

Consider Shopify SEO as your own, considerably more advanced digital billboard. When customers search for items you offer, this is a great approach to rank on search engine result pages. By improving your Shopify SEO, you increase the visibility of your store and expose your products exactly in front of possible customers.

Aiming for more natural traffic entails improving the structure, product descriptions, meta tags, and other elements of your site. A good Shopify SEO plan helps your store to shine, increasing visibility and sales.

10 top Shopify SEO tools for your store

Below, we’ve picked the top Shopify SEO tools from 14 different categories of apps. For each Shopify SEO experts discussed below, we cover what it does, its features and benefits, and its pricing plans. Here are the categories we’ll discuss and our picks for the best Shopify SEO tools in each category:

1. Magical XML/HTML Sitemap: Sitemap management tool

Sitemaps improve your SEO rankings by mapping your site’s structure so search engine robots can crawl and index your pages efficiently. They tell search engines which pages on your site are important, when your pages were last updated, whether your pages have alternate language versions and other key information. Sitemaps also help human visitors navigate your site, which boosts your rankings by generating more visits to your pages. Having a sitemap becomes especially important if your site has a large amount of content, is new, has a significant amount of rich media content, or is listed on search engine news tabs. Sitemaps have a limit of 50,000 URLs, so if you have a large ecommerce store with lots of content, you may need multiple sitemaps to index everything.

Magical XML/HTML Sitemap is among the top-rated Shopify SEO apps that lets you automatically build and publish customized sitemaps. This app generates sitemaps in HTML, guiding human users, and links your XML sitemap to Google, guiding Google’s web crawler. You can customize your HTML sitemap’s layout and style and create rules for displaying new content.

Price:

Starter plan: $1/month with a 14-day free trial.

2. Plugin SEO: SEO optimization tool

Plug In SEO provides automated tools to evaluate your site’s search engine performance, identify areas for improvement, and implement them. It audits your site and then provides step-by-step suggestions for how to fix any problems that are identified. Premium packages include tools for:

Targeting keyword data in your page titles and descriptions.Fixing broken links that can block search engine indexing.Structuring data on your site with JSON-LD (JavaScript Object Notation for Linked Data), a format that tags content on your site to make it easier for search engines to crawl.

Price:

14-day free trial.
Small store: $29.99 a month for up to 200 pages, with basic SEO and blog checking, title and description management features, JSON-LD structured data tools, broken link tools, and search trends reports.
Medium store: $49.99 a month for up to 2,000 managed pages, two detailed monthly speed and SEO reports, and all the basic SEO features from previous plans.
Large store: $79.99 a month for unlimited managed pages, detailed speed reports, and SEO reports.

3. VF Image Resizer & Optimizer: Image optimization tool

Image files can consume significant amounts of file space on your server. This can slow downloads for visitors, shortening visits and earning penalties from Google. Your files must also be titled correctly and supported by alt-text descriptions for users who cannot load them and search engine crawlers seeking to index them to maximize your photos for SEO.

To make your picture files perfect for SEO, VF Picture Resizer & Optimizer offers a single solution for shrinking and optimizing them. This plug-in for SEO images:

Uses AI to help you resize your images to a uniform size, scale them, crop them, and add watermarks.
Compresses your images to speed up page loading.
Optimizes your image file names with alt-text descriptions.

VF Image Resizer & Optimizer supports all image formats, including JPG, GIF, PNG, HEIC, and WEBP.

Price:

Free: Edit up to 200 images and pay an additional $1.99 per 100 images with one-week backup, unlimited alt-text optimization, access to all features, and email support.
Starter: $4.99 a month; lets you edit 800 images, plus 100 extra images worth $1.29
Basic: $8.99 a month and $0.79 per 100 images for up to 2,000 images a month with unlimited alt-text and file name optimization, plus everything in the free plan.
Professional: $18.99 a month and $0.49 per 100 images for up to 6,000 images a month with unlimited alt-text and file name optimization, plus everything in the basic plan.
Advanced: $38.99 a month and $0.29 per 100 images for up to 20,000 images a month with unlimited alt-text and file name optimization, unlimited file compression, plus everything in the previous plans.

4. 20North Instant SEO Indexer: SEO indexing update tool

When you update files on your site, Google’s web crawler needs to index your updates. This process may take days or weeks in some cases.

20North Instant SEO Indexer speeds up this process by letting Google know about your updates right away. Google will recrawl your site immediately and update your indexing right away.

Price:

$4.99 a month, with a seven-day free trial.

5. SEO Manager: SEO management automation tool

SEO involves many moving parts. Manually keeping track of all of them can be time-consuming, and it’s easy to miss something.

SEO Manager helps Shopify webmasters automate their key search engine optimization procedures. It provides:

Real-time SEO performance scans of your entire site, with actionable tips for making improvements.
Integration of Google Trends and Google Analytics to help you discover keywords.
Templates for automating your titles, descriptions, and image alt-text descriptions.
Automatic addition of Schema structured data markup to help search engine web crawlers index your site more efficiently.
Real-time repair of 404 “page not found” errors that can block search engine indexing, plus the ability to keep track of repairs by logging, managing, importing, and exporting repair data.

SEO Manager is designed to be easy to install and user-friendly for Shopify store owners of any size.

Price:

$20 a month with a seven-day free trial.

6. Hyperspeed: Page speed optimization tool

Slow-loading pages can frustrate visitors and shorten visit times, costing you search engine rankings as well as customers. Even a few seconds of waiting can make the difference between high-ranking pages and low rankings.

Hyperspeed helps Shopify webmasters improve page-loading speed on mobile and desktop devices and optimize the key factors Google uses to measure page speed, known as Core Web Vitals. It provides:

Acceleration of initial page loading through deferred loading of elements users don’t immediately need to see the page (lazy loading), loading of critical CSS users need to see above-the-fold content, and deferral of JavaScript downloading while pages are loading.
SEO image optimizer support with unlimited compression.
App cache speed boosting to reduce delays caused by loading third-party Shopify apps.
Automated monitoring of speed impact from new images and apps.

Minimization of unnecessary elements in CSS and JavaScript codes that can slow page loading (minification).

Price:

$49 a month with a seven-day free trial.$468 a year for a 20% discount.

7. Optizen: Product subcollection tag page optimization tool7. Family funny sayings

Shopify lets you organize your products into categories called collections that help customers find what they’re looking for. You can divide collections into subcollections. However, Shopify doesn’t have native tools to optimize subcollections for SEO.

Optizen fills this gap by providing tools to help you optimize your subcollections. It lets you:

Optimize subcollection tag pages to unlock additional keywords and traffic.
Edit meta information for subcollection tag pages, including titles, descriptions, H1, and content.
Add tags for page variants, such as product pages in different colors and sizes.

Price:

Optizen AI Free: Free
Optizen AI: $9.99/month for full control over product SEO, SEO title, H1 page titles, product descriptions, image alt text
Optizen Pro: $19.99 a month or $200 a year for a 17% discount, including custom content for product pages below the product grid only, editing for SEO meta information on tag pages, and selection of tags for indexing.
Optizen Enterprise: $29.99 a month or $300 a year for a 17% discount, including everything in Optizen Pro plus variant tagging and image thumbnail matching.

Price:

Optizen AI Free: Free
Optizen AI: $9.99/month for full control over product SEO, SEO title, H1 page titles, product descriptions, image alt text
Optizen Pro: $19.99 a month or $200 a year for a 17% discount, including custom content for product pages below the product grid only, editing for SEO meta information on tag pages, and selection of tags for indexing.
Optizen Enterprise: $29.99 a month or $300 a year for a 17% discount, including everything in Optizen Pro plus variant tagging and image thumbnail matching.

9. Google Search Console

Google Search Console lets you keep your website visible in Google Search results by use of a free tool provided by Google. It helps one to grasp Google’s and users’ points of view on your website.

This tool helps you with:

URL inspection to check specific pages’ crawl, index, and distribution details.
Performance Reports for tracking website traffic and performance.
Coverage Reports to identify crawl errors and indexed pages.
Sitemaps and individual URL submissions for indexing.
Mobile Usability Report to measure your site’s mobile friendliness.

Core Web Vitals reporting for analyzing user experience on your site.

Price:

Google Search Console is free to use.

10. Google Analytics

Perfecting the SEO for your Shopify business depends on Google Analytics, which is an essential tool. It offers insightful analysis of your website traffic, user activity, and a wealth of other analytical information. Tracking visitors from all referrers—including search engines and social networks, direct visits, and referral sites—this full-fledged digital analytics tool lets you monitor sites.

It can assist you with:

Provides in-depth knowledge about your audience demographics, including their interests, geographical location, age, and gender.
Offers user flow reporting, revealing how customers are navigating through your Shopify store.
Enables goal setting and conversion tracking, giving you insights into what’s working and what’s not on your site.
Equips you with campaign measurement to help you track the performance of your marketing endeavors.
Allow integration with other Google tools like Google Ads and Google Search Console, leading to a consolidated SEO strategy.

Price:

Google Analytics: Free.

Google Analytics 360: Starts at $12,500/month; ideal for large businesses that need advanced analytics.

Improve your SEO to increase your Shopify traffic

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