Whenever companies are working on websites, they always keep existing and prospective users in mind. They are the ones for whom the website is being made.
To make a website each customer is sure to love, web design and development teams must keep in mind both the user interface (UI) and user experience (UX). UI/UX analysis helps both the designers and digital marketing teams create marketing campaigns putting the user first (i.e. making user-centric campaigns).
This helps create a seamless web experience which helps customers keep coming back to the website.
We will now examine key trends in UI and UX that will shape the way designers create websites for users of today. These predictions and trends should be noticed so they can implemented in the existing web design and development processes.
Immersive Scrolling
Immersive scrolling is something designers love to add. It gives them the chance to control the content they want users to see and the way it is displayed. Immersive scrolling involves showing content to users more tactically and narratively
This scrolling is often referred to as ‘Scrolly telling.’ This technique involves showing content to users more tactfully and narratively. Using smooth animations and dynamic elements that come with other static website fixtures will help keep more users engaged with the web.
Professionals of logo design in Dubai reveal that immersive scrolling usually encourages customers to be curious. It invites them to interact with the content on the website they usually may not interact with.
While this is a key trend in UI/UX design trends marketers should not overlook, we should understand that immersive scrolling is not a universal trend. It should be customized to the business and support marketing objectives.
Bold choices in color
The use of bold colors is quite a trend to watch. Bold color choices and designs such as gradients invoke a retro or nostalgic feeling is one that a lot of people are familiar with.
Like some fashions of the 70s, 80s, 90s, and 2000s which are coming back in style, the color choices and styles of those times are also coming back n fashion. In specific terms, design choices such as bold and contrasting colors and gradients have come back. They are becoming prominent in web design and in UI/UX design.
Gradients are instrumental in adding a bit more dynamic and motion elements to flat colors. When they are integrated properly in modern web design, they not only look attractive but also look even better when users visit the website. Static elements feel more movable and life-like.
Retro styles are making a comeback, everyone can expect bold color choices such as neon contrasted with mute colors to make an appearance. Color schemes invoking a nostalgic feeling help add a layer of personality to the website which does attract users.
Three-dimensional and animated visual elements
3D and animated visual elements help draw more attention to a website’s static elements. Immersive scrolling has 3D effects. 3D and animated elements help add a unique movement to the website which captivate users.
3D elements help enhance the user experience (UX). They improve user interactions with the website and make it more memorable among users and visitors alike.
An important thing to note is that all animated and three-dimensional visual elements must enhance and augment other content present on a website. These additions should turn static elements into non-static ones.
There is however a catch. The presence of unnecessary 3D animations and graphics is a problem. It can overwhelm the website. When it is done right, it turns the website into the talk of the town. This helps create an unforgettable experience for users. It hence provides them with a user experience (UX) they will never forget.
Augmented and Virtual Reality
Professionals from a Dubai-based web design company explain that both Augmented Reality and Virtual Reality have become commonly available. They are helping improve user experiences and AR/VR technology can be utilized on a larger scale by normal users. These two technologies help create an immersive website experience.
Augmented Reality (AR) is based on Real-World Scenes augmented with computer-generated sound, graphics along with other forms of input. Virtual Reality (VR) is a computer-generated simulation of an environment.
