Public relations (PR) and online reputation management (ORM) are two interconnected disciplines that work hand-in-hand to build, manage, and protect a company’s reputation. While PR focuses on proactively reaching target audiences to promote a positive brand image, ORM specializes in monitoring and responding to online mentions to mitigate crises and negative press.
The Role of Public Relations
The online PR company focuses on establishing strong relationships between a brand and its customers. The PR team crafts messaging and develops content to shape public perception of the company. This includes drafting press releases, securing media placements, managing sponsorships, handling influencer campaigns, overseeing events, and more.
Having a strategic online PR plan is crucial for controlling brand narrative in the digital space. A powerful PR strategy combined with quality content amplification across owned and earned channels helps boost brand awareness, increase website traffic, improve search rankings, and drive conversions.
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The Role of Online Reputation Management
An Online Reputation Management Agency India specializes in monitoring online brand visibility and managing customer feedback. ORM experts use social listening tools and alerts to track mentions of the brand across review sites, social networks, forums, etc.
The job of an ORM company involves:
- Identifying negative publicity or false accusations about the brand and responding promptly.
- Publishing timely responses to negative reviews and feedback.
- Pushing down harmful content through search engine optimization.
- Creating and promoting positive brand stories.
The ORM team works 24/7 to detect threats, attacks, or misinformation about brands early on and mitigate damages through strategic SEO and media relations. This protects brand reputation and prevents minor issues from blowing out of proportion.
Synergy between PR and ORM
PR and ORM work synergistically to help brands manage their digital presence and public perception. While PR increases visibility and generates conversations about the brand, ORM keeps track of those conversations and responds appropriately.
Some key areas where PR and ORM converge include:
- Crisis Management: PR and ORM teams collaborate to respond quickly and transparently and develop the narrative in case of a PR crisis or scandal.
- Influencer Engagement: Influencers play a key role in shaping audience opinions. PR and ORM keep tabs on influencers, build relationships, and align messaging.
- Reviews Management: ORM tracks and responds to reviews while PR reaches out to reviewers, provides additional context if needed, and highlights positive feedback.
- Thought Leadership: PR secures speaking and publishing opportunities for company leaders to establish them as industry experts while ORM monitors discussions around published content.
Thus, PR and ORM agencies work synergistically, ensuring brands put their best foot forward while keeping tabs on public conversations happening around them. Combining proactive promotion with real-time reputation monitoring gives brands control over their narrative across all digital channels and touchpoints
