If you have a Shopify store and want more people to find it online, you MUST learn about SEO. SEO stands for Search Engine Optimization. It helps your store show up in search engine result pages like Google. In this guide, I will teach you how to do SEO really well for Shopify, which means how to have Shopify SEO in your Shopify shop! Let’s get started!
What is SEO and Why Is It Important?
SEO is like a magic trick to help your store show up when people search for things you sell. If your store is on the first page of search results, then a lot more potential customers than you think will enter your site. The greater the number of visitors, the greater the opportunity to sell your products. So, SEO is very important!
How to Prepare Your Shopify Store for SEO
But wait, before we shoot for the stars here, you need to have your Shopify store in line with basic Shopify SEO practices. Here is Your Job:
- Select the Perfect Shopify Theme: This includes selecting a design that is both aesthetically pleasing and has minimal load times. Quick sites make everybody happy – people and search engines.
- Download Apps: Many apps in the Shopify App Store can assist with your SEO efforts. You can choose apps to pick the right keywords or to concentrate on errors at your site.
Choosing the Right Keywords
Keywords are what people search for in Google. If you want your store to be listed, then search by using the appropriate keywords. Here’s how:
- Think Like Your Customer: If you were going to search for your product, what words would you use?
- Keyword Tools: There are tools like Google Keyword Planner that can help you find good keywords.
On-Page SEO
On-page SEO refers to making modifications to your website to help search engines identify what your store is all about. Here are some steps:
- Title Tags: Every page of your site should have a title tag. This is the title that appears in search results. It Needs To Include Your Main Keyword.
- Meta Descriptions: These are brief descriptive texts that appear beneath your title in search results. Create a specific, attractive meta description for each page.
- Titles: Instead of full-fledged articles, blog posts and guides are better served by the use of titles and subtitles. This breaks up the content visually. Include your keywords in a few of these headings.
- Images: Use high-quality images with alt text. Alt text is a descriptive text of the image that helps search engines understand it.
SEO Content Writing
Quality content is king in the field of SEO. Great content lets people and search engines know what your store is all about. Here’s how to write good content:
- Blogs: Write blogs about your products, how to use them, and related topics.
- Product Descriptions: Write fun, long-form descriptions about your products.
Technical SEO
Technical SEO is making sure your site works well. Here are some things you can do to improve your technical SEO:
- Speed Load: Your website should load fast. Both people and search engines dislike slow sites.
- Mobile-Friendly: Your website should look good and work well on mobile devices.
- Broken Link Check: Ensure all page links are functional. SEO may be affected by broken links.
Creating Backlinks
Backlinks are links from other websites to your store. They notify search engines that your site is trustworthy. Here’s how to create backlinks:
- Ask For Backlinks: Contact other websites to add a link back to your store.
- Write Guest Posts: Write articles for other websites and link to your store.
Monitoring Your SEO Success
To improve your SEO efforts, you need to know if what you’re doing is working. Here are some tools to help you track your progress:
- Google Analytics: This tool shows you the traffic to your site. How many people visit and where they come from.
- Google Search Console: This tool allows you to see how your site ranks in search results.
Conclusion
SEO for your Shopify store may be challenging, but following these steps should get you through it! Don’t forget to keep learning and improving your SEO techniques. Of course, the more you practice, the better your store will do in search results. Best of luck with your Shopify SEO adventures!
