Seismic sales enablement allows companies to track and measure the success of their marketing activities in real time. How? For experienced marketers looking to link sales, marketing, and sales enablement, Seismic offers a comprehensive platform. Seismic’s primary goal is to assist marketing and sales teams in determining how well their material performs with clients. Since everyone is aware of the data being obtained, teams can work together cohesively to improve performance.
As a result, seismic acts as the basis for businesses trying to create effective business plans required to generate revenue. Seismic is a vital tool for businesses owing to two key qualities. These features are LiveSend and real-time analytics, both of which will be looked at below.
LiveSend
When a sales or marketing team shares some of its content with someone to read, there are ways to assess the impact it has on the reader. LiveSend offers metrics such as the kind of interactions the reader made with the content. The breakdown extends to how long they spent on the whole piece, how many pages were read, for how long, and more.
These insights are shared between the marketing and sales teams, which helps them measure the effectiveness of the content. These data points eventually help teams understand which sections of the content were effective, and which sections were not. Hence, these insights help businesses develop better strategies and approaches to generating new business and retaining old clients.
As you can imagine, Seismic can greatly benefit companies. Its main benefits are that it helps companies find better strategies, understand the market, and understand the needs of their customer base.
Real-Time Content Analysis
As mentioned, Seismic sales enablement functions in real-time. Hence, it allows companies to get updates as they occurred, how they occurred, and even why they occurred. For businesses, getting these updates instantly is crucial. It facilitates improved performance monitoring for them in terms of strategy and content. This is accomplished by highlighting content gaps and enabling teams to more successfully link content work to results. These real-time updates are provided as a content usage history in the form of a dashboard, making it easier for teams to analyze and implement change.
Key Benefits of Seismic Sales Enablement
- Content Analytics
The marketing analysis metric of Seismic possesses simple drag-and-drop features that assist in providing holistic content analysis. It allows teams to quickly understand that content can be deemed as effective, and what content cannot. Hence, teams are better positioned to create valuable content based on informed decision-making.
- Content-Creation Tools
Intuitive workflows and creation features allow marketing teams to deliver effective content within stipulated time requirements. They can create material both individually and collaboratively, giving them freedom and diversity.
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- Additional Benefit of LiveSend
The features of LiveSend allow marketing and sales teams to engage in efficient and effective follow-up conversations with clients. Hence, teams are always better placed to understand a customer’s needs and level of satisfaction.
- Stakeholder Collaboration
A sales team that is aligned with a revenue leader’s strategic goals makes them better equipped to collaborate with stakeholders. This can help drive revenue across several sectors from pre-sales to post-sales.
Conclusion
Seismic sales enablement helps marketing and sales teams better understand the effectiveness of their content. It can help drive insight and help teams determine key objectives, maintain higher customer satisfaction, and better sales revenue. Through LiveSend and real-time analytics, teams get a detailed understanding of how to implement strategies. Seismic sales enablement is an extremely efficient technology that provides companies the ability to maximize sales efficiency, allowing them to surpass their competitors.
