So you’re in the market for an eCommerce SEO team. May as well make it the best you can, since this endeavor is going to take a long time, is never really complete, and will cost quite a bit of money, right?
You may as well hire the best eCommerce SEO agency that you can find. To do that, here are 5 important but potentially unexpected things to look for.
PPC Management Services
This might sound counterintuitive at first but there is a very good reason to hire an eCommerce SEO services provider that also offers PPC management services.
The thing about SEO is that it takes a long time to get going. There is no way to fast track it. PPC, however, can start generating results literally overnight.
That’s why some searching for organic digital marketing also look for a partner that can do paid, to bring in some revenue in the short term while they’re waiting patiently for SEO to start building up steam.
Positive, Offsite Testimonials
Not all reviews are created equal, especially those that appear on an eCommerce SEO company’s website.
Take these for what they are worth, but do not lose sight of the fact that website admin’s have the last say about what does (and importantly, what does not) get posted on their websites.
Reviews that show up elsewhere, on Google, Clutch, or anywhere else, are worth far more than those that appear on the prospective company’s website because they are less likely to be biased.
A Client Portfolio/Case Studies
You wouldn’t hire an eCommerce SEO company that couldn’t adduce proof of its works, right? Would you call the best eCommerce SEO agency so if it had no such evidence?
There are two things to look for, one more important than the other. The first one is a portfolio, the other is a collection of case studies.
Real case studies, too – those that show the proof of their works, through increases in organic keyword rankings, impressions, clicks, and user behavior, including sales.
Supporting Technical Services
The thing about SEO is that it’s not all straightforward as it appears in most digital marketing news articles and blogs.
There is a whole technical component to it, consisting of ranking factors associated with site speed, structure, security, links and the like.
These are things that really fall under the purview of web developers more than digital marketers – so it helps if the agency also has development experience on hand to support your eCommerce marketing efforts.
An In-House Content Team
There are two cheap ways to churn out a bunch of content. Artificial intelligence, or AI, or outsourcing production to a (usually overseas) content mill. Both are not good.
In the first, Google has outright come out against AI and has penalized sites that produce and publish fluff. In the other, the low quality of content mill output generally speaks for itself.
The way the best eCommerce SEO agencies have dealt with this is from minimally using AI, if they use it at all, and by hiring in-house writers and cultivating their skills.
It may be more expensive, but it pays off. In time, there will be no difference between SEO and content marketing, anyway.
Start Searching for the Best eCommerce SEO Agency Today
Ready to take that next step for your online store, to give it greater online visibility through search engines, bringing in more leads? Start with a professionally-devised eCommerce SEO strategy that aims to improve conversion rates and deliver results.
It’s going to take some searching, but the best eCommerce SEO agency for your company is out there, and a cohesive search engine optimization marketing strategy to bring you higher organic traffic is within reach. Take that first step today!
For more information about Bigcommerce Developer and Amazon PPC Services Please visit: 1Digital Agency.
