No one can deny that beautiful packaging is the best way to make a great first impression. It’s true of any product but is especially important for artisan soaps or other handmade items. Your packaging is often the first impression that your customers will have of your product. It should be attractive and high-quality. Don’t forget to consider that packaging is also a great way to protect and display your products, especially if they are being shipped or sold at an event. packaging and labels should be designed to complement the product. They can also reinforce your brand and increase sales.
How can you create packaging that stands out on the shelf or table? If you want to take your packaging to the next level, we will break down all of the materials and types.
Before diving in, consider this checklist
Before we begin the design process, there are some things that you should consider.
Measuring your products:
Consider what you are working with before you start looking at your options. Decide the size, weight, and shape of your soap. You’ll need to know the sizes of your soap product if it’s available in different shapes and sizes. Don’t buy a package that fits all as this can do more harm than good.
Determine how you want your customers to buy your products:
Are they going to purchase your product online? You’ll need to choose materials that can protect your soap from temperature and transit so it arrives in perfect condition. Are they going to buy at a pop-up or a market? Consider what truly represents your brand and stands out in the crowd. These questions will help you determine which packaging would be best for your company.
Choose quality materials.
The old saying, “Quality over Quantity”, is certainly true for this industry. All cardboard and plastic are not created equally. Compare the quality of different materials and spend time researching. Do not forget to check that they comply with all environmental standards and regulations!
Set your budget.
You want to use packaging that is of high quality to protect your products, but you must also stay within your budget. Comparing prices from various suppliers is a good idea. You can also opt to place bulk orders, even if this means you have to store some of the items until demand increases.
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There are many types of soap packaging.
You can probably imagine that there is a wide range of packaging for soap. Plastic, paperboard and cardboard are the most popular materials but are not the only options. You might consider silk, cloth, or plant-based material if you are on a budget. Take your time to research and be inspired.
The Sleeve
A simple sheet of paper or cardboard is wrapped around the soap, either horizontally or vertically. You can either have the desired design directly printed on it, or you can apply a label to a plain sleeve. It is a simple and clean option that will save you money, although your product may still be exposed.
Holster Boxes
They are similar to sleeves, but instead of wrapping around the soap they either cover a portion on the top or the bottom. You can choose any material!
Wrapping paper or plastic in craft materials
You can choose plastic wrapping or craft wrap in clear, brown or colored colors. You can apply your label directly on the top, just like you would with a sleeve. This is a lighter option. However, your customers won’t be able to smell the products unless a part of the paper or plastic has been left unopened.
Custom printed full cover boxes
You can have them made to any size, shape, color or material. You can print your logo, the ingredients and even designs directly onto the boxes. These boxes are the most costly, but because they have these features, they do a great job of protecting your product. Consider void fill to keep the bar of soap from moving around.
Labels on plain boxes
You can purchase plain boxes, and then add your label if you do not need the extra bells and whistles of custom boxes, but you still want to use boxes for your products.
This option offers a variety of options. Choose a fabric for wrapping your soap and then add a ribbon or unique thread to tie it. You can also use a bag, which will allow your customers to reuse and save the soap.
You can customize and make these packaging options unique, but you should choose the option that best fits your company. Packaging is only the first step. Shop our labels to take your creativity even further.
