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Google, the internet giant based in California, has had a strangle hold on much of the online market for the past decade. Most would struggle to find a single person in the Western World who is not yet familiar with the Google Search Engine. In fact the search engine is so popular that the phrase 'Google it' has been adopted by many Gen-Yers.In addition to their massive presence in the search marketplace, Google also commands a large percentage of the online advertising industry, generating revenues in the region of US$35 billion per annum…
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