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Last week's <a href="http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html">post about load speeds</a> on Google's Official Webmaster Central Blog finally confirmed the rumors which have abounded across the SEO sector for months - that Google now factors a site's load-speed when assessing its search ranking.

And while this announcement, which comes as no surprise to those with their finger on the Google pulse, has drawn a few favorable responses from blog commenters, the overwhelming majority of readers have expressed concerns and doubts about the soundness of Google's approach. At the forefront of these were questions primarily regarding the exact magnitude of any negative ranking impact carried by slow page loading speeds. Alongside these came a large number of complaints about the fact that Google's own Analytics script is a known load-time decelerator, and about the almost glacially slow rendering times of AdSense code…
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