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SEO copywriting has changed dramatically over the past two or three years. Then, it was all meta tags and keyword density. Now, SEO copywriting is more about quality inbound links and useful content that reads smoothly.

Google's 2010 Mayday algorithm update also emphasises quality content at the expense of 'long-tail keywords' whose demise is spelt in a single, simple term: 'irrelevance'.

The Google Mayday Update of 2010  — and all the other regular changes to the search engine's algorithms  — are focused on delivering optimal search results. The problem for SEO is that these kaleidoscopic changes throw the existing body of optimisation knowledge into turmoil  — for the short term at least…
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