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I think it’s no secret that colors have the ability of influencing people through psychological changes and that they are highly associated by viewers with certain emotions and meanings. Wherever we look, we see colors! But in this busy everyday life, he hardly stop to analyze the purpose of that color – we take it as it is, but we unconsciously associate it with an emotion.

Today we will talk about the use of colors in website designs. When we say web design, we are thinking of backgrounds, navigation, logos, buttons and all the graphics the visitors encounter at their
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first glimpse on a website page.
Usually, the purpose of a website is to sell something, to get the visitor interested, to satisfy his information need and to make him come back. When you’re on the Internet, you don’t get to be face to face with your buyer or your visitor, so you don’t have the chance to apply the strategy of face to face selling. The Internet is a visual and psychological medium, so you have to transmit the information differently. The copy of the website has by far the biggest psychological impact on the visitor so it becomes the most important communication tool for you.

As you may have expected, the primary color in the Coca Cola website design is red, the background is light gray and white which it gives it a better visibility and contrast. Red is color associated with the feelings of excitement and energy and the “happiness promotion” goes hand in hand with this color.
Choosing the right colors is a very important aspect when creating a website, because the colors and the graphics are the first thing your visitor sees. Meaning, the background color, the color of the header, the color of the text, the headlines – all have a psychological impact on the website’s visitor.

The IBM website has a very professional color scheme which includes colors like blue, gray and white. The cool colors give the website a serious, business aspect, creating an impression of  seriousness and professionalism.
Needless to say that any designer should know quite a bit about the psychology of colors and the way a color or a certain combination of colors instinctively influences the visitor’s first impression.
You will find on the web all sort of lists with universal color associations, but that doesn’t mean that there can’t be any exceptions – you will also find personal color schemes, as well as color associations with obvious cultural influences. In that regard, the first question you need to answer when you are choosing a color is “What is my target audience?”. If the answer is your target audience is international, the following step is to turn to universal color associations.
The reason I’m saying this, is that some cultures have different symbolism and association of colors and you have to consider this aspect when creating a website design for a specific audience. For example, many Russian people may still have a negative association with the color red, as a symbol of Communism; white portrays purity in Western culture, but it’s a symbol of death in some Eastern cultures; yellow signifies sadness in Greece, jealousy in France but is sacred to the Chinese.

McDonalds is widely recognized by the colors red and yellow in its logo. The website also keeps these colors, the predominant color in the MC website design being red, a color that suggests excitement and is commonly used in the fast food industry as it makes the people eat faster. To give it a serious, formal note, we will also find in the color scheme some black, light gray and white.
You may already know that all the colors are divided into two basic categories or groups: the colors in the red area of the color spectrum are also known as warm colors (such as red, orange and yellow) and the colors you find in the blue area are also known as cool colors (such as blue, purple and green). While the warm colors evoke emotions which range from warmth, comfort and coziness to aggression and anger, the cool colors describe feelings from calmness and tranquility to sadness and indifference.
“Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, orange and red are associated with the heat of sun and fire; blue, green and violet with the coolness of leaves, sea and the sky. Warm colors seem closer to the viewer than cool colors, but vivid cool colors can overwhelm light and subtle warm colors. Using warm colors for foreground and cool colors for background enhances the perception of depth.”
Source: Pantone, Inc.
Type of psychological emotions each color invokes:
Red is mostly associated with love, passion, excitement, danger, action, warning, adventure, desire, impulse, heat, fire, stop, anger and intensity.
Orange is most commonly associated with comfort, warmth, creativity, fun, youth, enthusiasm, celebration and in website designs, this color is also associated with affordability.

The color scheme on the Orange website includes orange (obviously), gray and white. The orange present in the logo of the company is also present in some elements of the page, giving it a creative and energy feel, while the gray gives it a more serious and professional note.
Yellow it’s an attention grabber, it suggests warmth and it’s associated with liveliness, energy, curiosity, joy, playfulness, optimism, sunlight, gold, idealism, but it can also create feelings of frustration, anger and illness. It’s a fatiguing color to the eye, that’s why you will never see a bright yellow website – but it’s a great color for important details or call to actions.
Green is most often associated with nature, health, life, harmony, tranquility, good luck, money, optimism, durability, freshness.  It’s also a symbol of fertility, jealousy and it has a calming effect and it relieves stress.

The color scheme in the Animal Planet website design includes colors such as green, black, gray and white. While white and green are two colors included in the logo, the black and the grays have the purpose of giving the website a serious, professional look.
Blue is the color preferred by most people, especially by men. It is associated with calmness, serenity, peacefulness, security, stability, honor, trust, professionalism, success, seriousness and power.
Purple has been traditionally associated with power, royalty, nobility, wealth, luxury, wisdom, spirituality, magic, mystery, dreams, fantasy as well as with ambiguity and uncertainty.
Pink is usually associated with tenderness, romance, love, youth, innocence, softness and it’s known to have a calming effect. The effects of this color may vary depending on the intensity of the color (strong, light, deep etc.)
Now tell me if you’ve ever seen a website more pink than this one! If you did, I will eat my keyboard! Pink is a color mostly associated with young girls, youth, innocence, romance – in all, it’s a girlish color! For as long as I can remember, when I thought of Barbie I saw pink before my eyes, so for me, Barbie invented pink!
Brown is a natural color, which is associated with relaxation, endurance, reliability, confidence, warmth, comfort, security and it’s considered to be conventional and sometimes sophisticated.
Grey is mostly associated with neutrality, indifference and it leaves the impression of seriousness and conservatism.
White is commonly associated with purity and innocence. It’s also associated with cleanliness, simplicity and newness.
Black is considered, especially in the design industry, a stylish and elegant color. It is also associated with sophistication, strength, mystery, depth, gloom, death, unhappiness, evil and sexuality.
So after you decide on the ambiance you want to achieve for your website, you have to choose the best colors to portray it. For beginners, it’s best that you stick to simple schemes. Choose the easiest color combination and limit your color scheme to a variation of one, two or at most three colors. If you don’t have a good background in web design, it’s really a difficult task to create a gorgeous website by employing a larger number of colors than that. You will risk to make your website design look amateurish, chaotic and disjointed.

Well guys, this is no simple color scheme website design, that’s for sure! This is a vertical scroll (a long scroll if I might say) website, with pages uniting to one another, each page being in a different color, obviously. This is a vividly colored design, which gives you a sense of joy and playfulness.
As a general rule, every color that you use in the design of your web page should usually appear in more than one place on that page. Some designers even extract one color from the logo and uses it in navigational graphics, text links and another color from the logo to use for background, headers, dividing rules and so on. It’s known that repetition of the color is a sure way to unify a web page.
Guardian.co.uk


Remember what I told you about simple color schemes? About sticking to only a few colors? Well, this is a website that bends all the rules! It has a different color scheme on each one of its categories and when you switch the page, even the color of the logo changes to match the category’s color scheme. See how News are red, Business is blue, Life&Style is brown, Travel is blue, Environment is green. The homepage’s predominant color is blue, making the site look serious, professional – newsworthy.
You will see that most websites repeat the same colors throughout the entire website for visual consistency. Most of you may consider this repetition boring, but it actually has the purpose of reassuring the visitors that they are still in the same website as the home page.
Nevertheless, whether you use a simple scheme or a multitude of colors, remember that the different color should have a close value and saturation, they should express the same mood and they should appear to be a part of a unified color scheme.


Let’s try now to make a quick analyze on some more websites of widely known companies and let’s see if they took into account color psychology in their web design, how they implemented color techniques and what message they are trying to send.
Pepsi

The Pepsi website is overwhelmingly blue. The Pepsi logo contains the colors red, white and blue which we can find in the header, the side bar and the other elements of the website. The background of the website is another variation of blue, with bubbles coming from below, making it look like sparkling water. The brand is trying to position itself as a refreshing drink, trying to associate that with the colors used in the website design. Moreover, blue is the statement color, known world wide and associated with Pepsi, so it seems only natural that this would be the main color of the website.
Carlsberg

I just love that slogan: “Carlsberg, probably the best beer in the world”. Well, the website of probably the best beer in the world has to live up to its name. This is a website destined for adults, the color scheme includes black – a strong, yet stylish color, green – used to relief stress, also suggesting freshness, nature and love for life and white, to create a beautiful contrast with the dark colors. But as we move on to the other pages of the website, we are welcomed with clean white, gray and a touch of green (to match the logo), giving us a feeling of a clean and relaxing experience.
NBA
As you can see, the colors blue, red and white present in the NBA logo are also present in other elements of the page. Blue is known to be a color widely preferred by men and it suggest success and power, while red is associated with action, passion and excitement. Being a sports website, you can see a lot of information displayed on the page, making it somewhat difficult to concentrate on one thing. I find surprising the wooden background on this type of website, because wood is normally associated with comfort, relaxation, but what can I say, it looks great!
Nike

The color scheme in the Nike website includes green, white and orange. Green is a great color, highly associated with nature, health (including sports) and life. Orange is a color associated with energy, fun, enthusiasm – all in a great relationship with sports and, implicitly, the products the site is presenting.
Ikea

The Ikea website gives me a sense of warmth and familiarity, pretty much as the actual place does. The header of its website is designed with yellow as the predominant color, making it an attention grabber and suggesting playfulness and energy. The copy is colored in blue, which we can also find in the header, giving a sense of calmness and stability. The background of the website is white and pretty simple, as the body of the site, making it easy to access the information.
Nivea

Now this is a brand with history. Meaning it celebrates success, professionalism and trust. The representative colors of the Nivea brand are blue and white, which we can also find in its website design. Blue is a color preferred both by men and women, and it is associated with calmness, security, professionalism and trust. White is a symbol of clean and pure. Nivea states by the colors of its design that it is a trust worthy brand with great skincare products for every day life.
Sony

The thing about the Sony website is that it makes me feel like it’s something out of the box. I see a lot of black, shades of gray, which give me the feeling of depth, sophistication, style and professionalism. And there’s that blue on the text, that’s really something creative, because they could of had it white, like the logo, for example – it really stands out and gives a plus of professionalism to the overall design.
Nestle

Nestle is a huge company with a heavy background in the food industry. This is a company that always promoted a healthy life with its products. The Nestle website has the logo and the slogan in gray and the rest of the design in a white-gray-blue color scheme, which gives you a feeling of calmness and security and making you think that this is a serious, reliable company.
Apple

The Apple website is the most clean website design I’ve ever seen. Notice the all white background, suggesting simplicity and newness and the glossy gray header which make us associate the website with something stylish but in the same time serious and elegant. The combination of gray, white and black here is done in a magnificent way.
 
Your turn now.
Which website is your favorite and why? And by the way, what is your favorite color?
 


Color Psychology in Web Design – Big Websites Case Studies is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
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In this quick tip you will learn to use grunges to create hierarchy in your designs, making the main elements stand out more and the backgrounds a lot more interesting – all in vector format.
The technique is very easy and can be done by everyone, all you need is a bit of a keen eye for aesthetics.
Difficulty: Beginner
Completion time: 30 minutes
Tools: Adobe Illustrator, Adobe Photoshop
Resources:
- Helmets Vector Pack from Designious.com
- Spraypaint Vector Pack from Designious.com
- Floral Vector Pack 68 from Designious.com
- a handwrit
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ing text scan
- t-shirt mock-up template from GoMedia
Final Image Preview

So lets begin!
STEP 1
Go to File > New… and create a 600 x 600 px document in CMYK color mode.

STEP 2
Click-drag the mock-up template into our document, resize it and place it like below using the Selection Tool (V). Hold the SHIFT key while dragging to preserve its proportions. In the Layers palette (F7), click the “Create New Layer” button.

STEP 3
Lock the “Layer 1” layer and select the newly created one. Name it “helmet”.
Open the “Helmets Vector Pack”, select a helmet of your choosing, copy it (CTRL+C), hit CTRL+Tab to switch to our document and paste it (CTRL+V). Resize it like below.

STEP 4
Open the “Spraypaint Vector Pack”, the “Floral Vector Pack 68” and the “handwriting” vector file.Do not copy anything yet, we just need this at hand after we’ve decided on the composition.
Here’s how the composition will be: we will make the helmet the main element, surrounded by a few thorns, with a textured background.

STEP 5
Go back to the “Untitled-1” file created in STEP 1 (Window > Untitled-1). Grab the Magic Wand Tool (Y), set its Tolerance to “0”. Select the contour and set its color to #1c1c1c. Then turn the rest of the Fill colors into white (#000000).


STEP 6
Go to the “spraypaint vector pack” and pick a spray with a curved edge, as below. Copy it (CTRL+C).

STEP 7
Go back to our document (Window > Untitled-1), create a new layer (it will be named “Layer 3”) and click-drag it below the “helmet” layer. Then lock “helmet” layer. Select the “Layer 3” layer and paste the spraypaint. Name this layer “spraypaint”.

STEP 8
Grab the Direct Selection Tool (A), click the interior of the spraypaint and hit Delete. You should now have a shape like below. Paste another spraypaint shape, like the one below.

STEP 9
Grab the Magic Wand Tool (Y),  click one of the spraypaints, grab the Eyedropper Tool (I) and click the contour of the helmet. CTRL+click on the canvas to deselect them.

STEP 10
Grab the Selection Tool (V), alt-click-drag the round dotted shape to create a copy, resize it and place it like below. Use the Eraser Tool (SHIFT+E) to clean up the extra areas. We will now make the helmet more 3D using only one color. Pretty cool, huh?


STEP 11
Copy and paste in more spray paints and place them around the helm. Delete their “core” if necessary. The secret is to use more for the bottom side and only a few for the top side.

STEP 12
Create a new layer, name it “handwriting” select it and paste in the handwriting. Use the Eyedropper Tool (I) to give it the same color as the spraypaints and alt-click-drag a few copies. Place them as below.

STEP 13
Lock the other layers and grab the Lasso Tool (Q). Make random selections and hit Delete twice. Make them more rare the further they are from the helmet, like a gradient.


STEP 14
Go to the “Floral Vector Pack 68”, copy a few thorns and go back to our document. Create a new layer, name it “thorns” and paste them in, then recolor them like the spraypaints. Place them like below.

STEP 15
Lock all layers, then unlock the “spraypaint” layer and select it. Paste in two spray paints like below. Select one and hit CTRL+SHIFT+] to bring it to front.


STEP 16
Place it above the other one, make it white and delete its “core”. Place these two shapes at the base of the T-shirt. Unlock the top-most layer and paste a round spraypaint. Recolor it and delete its “core”. Place it as below.

STEP 17
Unlock the “thorns” layer and alt-click-drag to create some copies, then place them as below.

STEP 18
Unlock the “spraypaint” and the “helmet” layer. Paste in some round spraypaints, delete their core, recolor them in #1c1c1c and place them as below. This will add more depth and texture to our main element. Erase extra areas as necessary.

STEP 19
I want more depth to the overall design, so copy some more spraypaints and place them as shown in the image below.

As an end result, this how my print would look like:

Done!
The trick is to enhance your main element and its features with simpler elements to complete its shape. The help has dominant round shapes, so  I added straight, linear handwritten text to contrast it and to give it some stability. The grunges make it stand out more, enhance the shape and volume and the thorns, whose round shapes combined with aggressive sharp angles enhances its strength.
The elements I chose are only generic, you can use any shapes with the similar characteristics, you will obtain the same result.
How to Create Interesting Grunges for Your Designs in Illustrator is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
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Chris Parks is fantastic illustrator & graphic designer from St. Petersburg, Florida. Chris is a graduate of the Ringling College of Art & Design with a BA in graphic and interactive communication and he has been working in this creative field for over 8 years. In 2006, Chris opened his own design studio – Pale Horse Design – and since then he had the opportunity to create artwork for companies like Iron Fist, Nike, Vans, Etnies, Red Bull, The Cartoon Network and many others.

In addition to its studio clients, Chris likes to actively participate in self-initiated
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collaboration projects like ‘Back in Black’ – a live printing t-shirt exhibit, featuring top apparel artists from around the globe, running Golden/Black – a royalty-free stock vector art and fonts website and curating, hosting and participating in various gallery exhibits throughout the year.
Check out some of his amazing work:
La Calavera Catrina

Japanese Koi: Illustration

7 Skate Deck Totem


Yamī: Illustration

The Pale Horse: Illustration

The Book of Five Rings

New Print: Geisha Samurai

Super7 Florida x Pale Horse

Zap Skimboards: Board Graphic

Baroness / Torche Gig Poster

Various Type And Logos

If you want to see more awesome works from Pale Horse, visit the website, Pale Horse Design, his Behance profile or his Facebook page.
 
 
Artist of the Week – Graphic Designer Chris Parks aka Pale Horse is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
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Dennis Schuster is a talented illustrator that goes under the name DXTR on the web. He is currently living in Dusseldorf, Germany and he has some amazing illustrator skills. I accidentally ran into his work while browsing through the Behance gallery, I loved it and I thought I’d share it  with you.
His illustrations are overwhelming with creativity, Dennis finding a clever way of combining various design elements with beautiful typography and character design. DXTR, as he is known on the Behance network, created some awesome designs for clients such as Dudes Factory and collaborated
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with other talented artists on some of his creations.
Enough talking, check out some of his awesome works:
Dudes Factory – “One Wish Collection”






Sticker design for German clothing line Mazine

HEY!

The Journalist

Lowdtown

It ain’t a crime if you don’t get caught

When life gives you lemons!

Good morning

If you want to see more of DXTR’s amazing artworks, visit him on his Behance profile or on Flickr.
Artist of the Week – Illustrator Dennis Schuster aka DXTR is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
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Infographics (or information graphics) are a graphic visual representation of information, knowledge or data. These special graphics are known to present, clearly and quickly, complex information like signs, technical writing, journalism, maps and education. Scientists, statisticians and mathematicians use infographics to develop and communicate certain concepts by using only one symbol to process the information.
Student Bullying infographic

Information design is close and strongly related to the field of information graphics. Infographics actually represent a certain discipli
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ne within the field of information design. Richard Wurman, the founder and author of the TED is considered to be the father of the phrase “information architect” and you may have seen that many of his books helped propel the notion of “information design”, turning it from a concept to an actual job category.
In short, what is an infographic and what is its use?

- it helps you understand the information faster;
- it is a creative visual explanation which helps you understand, do or find something more easily;
- it is a visual design and, when necessary, it integrates pictures and words in a dynamic, fluid way;
- it is an universally understandable graphic;
- it is a stand alone graphic and it is completely self explanatory;
- it can reveal information that was previously hidden or submerged.
Regular vs. Royal Weddings

Click on the title to go to the source or on the image to see the whole infographic
Which are the elements of an information graphic?

As the name states, the basic element of an information graphic is the information, data or knowledge that the specified graphic wishes to present.
- When it comes to data, the graphic designer or creator may use some automated tools like graphic software in order to represent the data with boxes, lines, arrows and other pictograms and symbols.
- Infographics sometimes feature a key which defines the visual elements of the graphic in plain English.
- In creating information graphics, scales and labels are also pretty common.
The elements included in an info graphic don’t have to be a realistic or exact representation of the data, it can be a simplified version.
Home Improvement Trends in 2011

Click on the title to go to the source or on the image to see the whole infographic
What makes a good info graphic?
Design – One of the most important aspects of an infographic is the design, because it’s all about the visual perspective. It must look nice from the first glance, to capture your attention. You should choose carefully the fonts and the colors you plan to use in your info graphic. Even if the overall look is based on a certain subject, the info graphic should be easy to read – so choose fonts that are easy to read, complementary colors, a font point that is big enough to read without needing a magnifying glasses.
10 Reasons You Should Vacation in Vail Infographic

Click on the title to go to the source or on the image to see the whole infographic
Data – This element is as important as the design, so the info graphic should be grounded in hard data. When adding information to an info graphic, you need to do have good sources to review and you need to get your facts and statistics from a reliable source.
One more thing: if the data you found is older than 18 months, you should really dig for some new data sources  – if that doesn’t work out, you should think of conducting your own research and you can start by gathering some proprietary data. The newer your data is, the better it will be perceived by viewers.
Christmas Tree Facts Infographic

Click on the title to go to the source or on the image to see the whole infographic
Clever Visualizations – In order to impress you, an infographic needs to get out of the box, meaning it must present data and information in a way that surprises you but in the same time it makes perfect sense. So you must push the design beyond pie charts and bar graphs – be creative and clever!
Point of view – It’s not enough to do some research and to compile an info graphic based on that info. The purpose is to create a great info graphic, which has a strong point of view (a thesis) and can educate and persuade people. If you have a great quality design and you back that up with a great point of view you are sure to have an exceptional piece of work.
The anatomy of an infographic – Solving Global Warming

 
Shareability – It’s not just about creating the ultimate info graphic, you also have to share it with every one and earn some exposure. Viral content is considered too interesting not to share. You need to make people say “This is awesome, I need to share this with my friends!”. So make it happen! Embed badges, codes, Facebook and Twitter buttons or anything else you can think of to make sharing the info graphic as easy as possible.
The success of an info graphic comes from the number of views it has, so you need to make sure as many people as possible are exposed to your work.
Infographics about Internet
The Internet can be a source of interesting and revealing facts and statistics. Graphic designers and creatives of all types tried to give us an idea with their info graphics about how big is the Internet and how fantastic statistics can be. The info graphics presented below are executed quite well, having an easy to understand presentation and a creative manner.

The Internet: Infographic

How Bigger The Internet Would Become By 2020


Social Media Infographics
Social media has known an increasing impact on communicating information in the past few years. In the same manner, info graphics have become a preferred method of communicating facts, data, figure and statistics about a certain topic of interest. Social media helped their popularity and growth and now we can find a large number of info graphics targeted at social media itself.
Nowadays you can find infographics analyzing the growth and the history of social networks or a certain social network or infographics with various social network related statistics and comparisons – all that information you could need on this subject in an easy to read and comprehend format, how great is that?
The Boom of Social Sites


Social Media Demographics: Who’s Using Which Sites?

The CMO’s Guide To The Social Media Landscape

If you want to read about how you can create a visually powerful infographic, check out this awesome post by Sneh Roy.
Your turn now.
Do you know any other great infographics?



Infographics – Enter the World of Clever Representation of Information is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
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I came across the amazing works of Can Soner while searching for some awesome inspiration. I found his work so fabulous and I was surprised to see that he can design warriors and monsters as well as children illustrations! And I said wow, this guy is really talented and he must really enjoy doing both type of illustrations. I wanted to know more about Can and his work, so I interviewed him, check it out.

When did you start your career as illustrator?
I made some freelance illustrations when I was in high school but I started my career as a professional when I came to İstan
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bul in 2000, where I worked as an illustrator in an agency from the first year of university.

What is your educational background?
I went to high school of fine arts in Ankara. Then I came to İstanbul in 2000 for Mimar Sinan University Of Fine Arts and I graduated in 2006.

You have surely worked on several projects so far. What would be the most relevant ones? Which one did you love working on and you considered important to you?
Yes I’m working on so many projects as a freelance illustrator for 12 years such as concept illustrations, comics, storyboards, character designs etc. I love working in most of them but if I have to choose the most important ones I have to say the children books that I’m making for my publishing house in Australia. The reason is I love being a kid when I’m working on them. The books are sold everywhere in the world from Brazil to China, Europe to America and it’s a great satisfaction that thousands of children from all around the world are dreaming with your illustrations.

Can you name 3 designs from your portfolio you like the most?
I can say the cold battle, dwarven king and orc warrior because I’m a big world of warcraft fan :)

Our readers would definitely love to know what hardware and software you use when you create your designs?
Im using Corel Painter and Photoshop.

What are the things that inspire you? Can you name a few websites you use for inspiration?
I try to follow other illustrators website, especially from my country such as Emrah Elmasli. And other portfolio sites such as Deviantart and CGSociety.

When you began your journey as a graphic designer you probably had a few role models, would you name two of your favorite artists?
Im a big Conan fan so first of all John Buscema. And others Frank Frazetta, Alex Ross, Ashley Wood, Hajime Soroyama.

Designing has its ups and downs, what is the most difficult problem you ever faced as a designer?
Sometimes I’m fading out to work. When I have this feeling I leave everything away for a while and clear my head.

How do you get your work out there? Do you promote yourself online in any way?
I don’t have too much time to promote myself. I can’t even update my own website often. I need to improve myself in this matter.

Looking a bit into the future, what do you see yourself doing in 5 years from now?
Well I love being a freelance illustrator but I’m trying to organize some of my friends to open a design agency. Maybe we can make it happen in 5 years.

What advice would you give to the newbie designers?
I’m not a master designer or anything but I can give this advice, focus on one thing that you love doing and improve yourself on it.

What do you think your greatest achievement is so far?
To reach thousands of children with my illustrations.

How much free time you have in a week and how do you usually spend that?
I’m trying to create free time for myself. I don’t draw or anything like that in my free time. I usually go out and have fun with my friends. I love sports. And I’m living in Istanbul, one of the most beautiful cities in the world so I love walking on its streets.

What is your favorite PC game and how many hours you spend playing it?
World Of Warcraft but I quit playing it a couple of years ago because it never ends and it takes too much time from my life. Now I’m playing Pes or fps games occasionally.

I really liked this design. What was your drive to create it?

It was for a chocolate company. I designed characters and 4 islands with different themes. This one is one of them, it’s called Chocolatefall Island :)

Check out more of Can Soner‘s artworks by visiting his website.
Interview with Graphic Designer Can Soner is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
46
So you’re fresh off the benches of school or you are a self taught graphic designer and you are looking for a job. What’s the first thing you do?
PREPARE
1. Existential questions
First of all, you need sit down with a pen and paper and answer a few simple (or not) questions like: what are your motivations? which are your strengths? which are your weaknesses? which is your personal style? where would you like to work? It’s very important to be honest with yourself, to be aware of your skills and to know which ones you need to improve. You may have a graphic desi
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gn degree but trust me, there are so many things yet to be learned!

Source: sxc.hu
2. Portfolio
After you get these things straight, you should put together or update your online and offline portfolio. When you go to an interview you would want to show off only your best work – sometimes less is more. You should also make sure you display examples of different types of work you’ve made – it will demonstrate that you are versatile.
Your portfolio is the most important factor in landing a job so make it look good both online and offline! Make your portfolio easy to navigate and to understand.

Source: slab serif sheriff
When going to an interview, you must have two portfolios on you – one for the employer and one for you. The first one you will be giving away. The appropriate number of works to have in your portfolio is 8 – 12, they interviewers don’t have the time and patience to run through a 50 works portfolio – and you don’t want to annoy them!
Be prepared to answer any questions regarding the content of your portfolio, for example: what is the concept behind this illustration, why did you use these colors and so on.
3. Resume & Cover Letter

Update and print your resume. This document is especially important to a graphic design applicant. You need to pay special attention to it, you can even use some typographic designs which will reflect your type skills – you are, after all, applying for a creative job, so your resume doesn’t have to be so “stiff”.

Source: Michael Anderson via Bart Claeys
You must bring two copies of your resume to the interview, one for the employer and one for you. I know you must think that they already must have your resume, but there is a chance they misplaced it or it got lost along the many application, so why take the chance?
Additional to your resume, you must also have a cover letter which must me tailored to that specific job and it must highlight your experience or strengths which match the company’s needs.
4. Research the Company You Are Interviewing With
Whenever you go to a job interview, it’s important you learn as much as you can about that employer. Visit their website, learn about their services, products and projects, find out the name of the company leaders, prepare some concise questions about the company and the job you are applying for.

Source: sxc.hu

5. Business card
Being in a creative field such as graphic design, you must have a personalized business card (as well as the portfolio and the resume). Your business card should be well designed, simple but memorable and it would be a plus if it’s highly creative. Creating a business card for yourself, as a graphic designer is a difficult task, because that little card represents you and your work, so you should try to make it unique – and, of course, branded.

Source: oxidizzy
6. Brand your work
Make sure your branding is consistent on your business card, CV and email signature. Here’s the thing: if you can’t create a brand for yourself, what are the chances you will be able to create for a client? So it’s highly important that you brand yourself on any document and official correspondence, it shows off your graphic skills and interest.
7. Prepare your pitch
Before jumping into showing your portfolio, it’s a good idea to talk a little about yourself. The pitch is a quick description of yourself, your skills and your aspirations. This small speech should last no longer than 1 minute and in that time you must highlight your strongest assets.

It’s a good idea to practice your pitch with your family or your friends, to make sure you get it right and to make you feel more confident in your speaking skills.
8. Spell check
Just think of it as a disaster if you have a typo on your resume, cover letter and anything else you submit. Spelling mistakes are not over looked by the interviewer and most likely, you won’t get the job if you have one – it shows lack of interest and attention. So have a friend or family to double check your materials, maybe there’s something you’ve missed.

Source: Lauren Stolzar
THE INTERVIEW
9. Punctuality
I know it’s common sense, but I just had to stress out this aspect: you can’t be late to a job interview! You should look up directions a day before, maybe even print a map and take in consideration you may run into traffic or get lost – so have a reserve of 30 minutes or so and try to get there 15-20 minutes ahead and let them know you arrived.

10. Dress code
Now this is a creative field and it’s considered to be less restrictive. Nevertheless, you should do some research on the company, see what’s their culture and what’s their dressing code to be prepared. In most graphic design job interviews, you don’t need to suit up (with a tie and everything), but it’s common sense to have a suit jacket and a shirt. Remember, it’s best to be overdressed than underdressed.


11. Firm Handshake
This is available both for boys and girls.Your handshake must be firm and assertive – just don’t squeeze their hand off.

Source: sxc.hu
12. Give away your business card
Now I know that you may think that business cards must be given away at the end of a meeting, but that’s not always the case. Of course, you could do that, but take in consideration that some employers expect you do give them your business card at the beginning of the interview. It will show off from the start that you payed interest to that interview and that you have a great designed business card – thus good graphic design skills.
13. Notebook and pen
This is not necessary, but if you take out a pad or a notebook and a pen it will look as if you are organized, you don’t actually have to write anything on it.

Source: sxc.hu
14. Talk About Your Work
Before showing your work, talk a little about it. Remember tip no. 7 above. Don’t make it too long, this is just to engage the interviewer in a discussion with you. They will be looking at you as you speak and afterwords, they will be looking at your work.
15. Basic Art Skills
You should bring some sketches to the interview. The interviewers may be interested to see the final design, as well as your basic art skills. It’s good to have a few drawings and paintings to demonstrate that you also have solid basic art skills.

Source: cornie47
16. Ask questions
Don’t talk endlessly about yourself. Pay attention to the interviewers body language and verbal responses. When you feel it’s the right moment, ask questions about the organization, it’s projects and the job you are interviewed for. This will help you get some insight on what sort of company you may be working for and it will place you in a positive light because you are interested in them.
17. Pay attention
There will be lots of topics covered and discussed during your interview – regulations, processes and so on. You should really pay attention to everything that’s being said, so that the interviewers won’t have to repeat themselves.

18. Be enthusiastic
Do you want that job? Then tell the interviewers that you really want the job (these days, hardly anyone does this). Be enthusiastic, admit that you are willing to learn (even the interviewers know that no one knows everything) and be passionate about your work – let them know that this is the field you want to build a career in.
19. Be polite
Needless to say, during the interview, you must be as polite as possible. You will probably get some questions about your previous jobs and experiences and it’s recommended that you don’t speak in a negative way about your boss or your old company. Also, there are chances that the interviewers don’t always share your philosophy and have different opinions – if that happens, don’t be rude, just find a nice, polite way to sustain your ideas and beliefs.
20. Promote yourself
A job interview is a time when the company gets to know you and, on the other hand, you get to learn some more about the employer. But most of all, it’s an opportunity to show them that you are the person fit for that job. Be prepared to answer questions like “Why would we hire you? ” and try to be genuine. Don’t be shy and talk about the things you are really good at and let them know how you can benefit their company. In two words: sell yourself! this is the only chance you get.

Source: chrs drby

21. Holidays & Payment
At your first interview, it’s best that you don’t talk about salary, vacations, bonuses or other benefits – inquire about these things only after you’ve received an offer.
But if this discussion comes up, whatever you say, try not to give the impression that you just came there for the money – the employer is more interested about what you can give to the company, and not what you can get from it. They see you as an investment so they must be sure that they make a profitable decision when it comes to hiring you.
Here is a joke I found on this subject, I just had to share it with you, you can learn from it:
Reaching the end of a job interview, the Human Resources Person asked a young Engineer fresh out of MIT, “And what starting salary were you looking for?”
The Engineer said, “In the neighborhood of $125,000 a year, depending on the benefits package.”
The interviewer said, “Well, what would you say to a package of 5 weeks vacation, 14 paid holidays, full medical and dental, a company matching retirement fund for 50% of your salary, and a company car leased every 2 years-say, a red Corvette?”
The Engineer sat up straight and said, “Wow! Are you kidding?”
And the interviewer replied, “Yeah, but you started it”
22. Ask for the interviewer’s business card
At the end of the interview, ask your interviewers their business cards – find out the correct spelling of their first and last names.

POST-INTERVIEW
23. Send an appreciation email
If you followed all the suggestions above it means that everything went well on your interview: you were prepared, you weren’t late, you talked very passionate, you were receptive, attentive, polite, you promoted yourself and they loved your work. So what now?

Source: L S G
As soon as you get home you should make use of the business cards you received from the persons who interviewed you. You should write a brief email in which you thank them for the interview and for telling you more about the company. Just picture this step as the little thing that can separate you from the other candidates (who were as good as you at the interview).
Your turn now.
What do you do before, during and after an interview? Can you share some more tips with us?
 


20+ Job Interview Tips for Graphic Designers is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
59
Richard Roberts is a talented illustrator who is currently living in Milwaukee, USA. Richard has a background of over five years in illustrating digital artworks, he was featured in publications and worked with clients world wide. Roberts works mostly in the digital illustrations and photo manipulation area, but he is a versatile artist, he uses an array of different styles and takes a variety of projects.
Check out some of his amazing artworks:
Supernova

Advanced Photoshop Issue 70

Advance Photoshop Issue 71

The Cage Keeper

DACS
R
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20;Illustration for an upcoming live exhibition for Designers Against Child Slavery in Columbia, SC. The groups aim is to enable creatives from all over the world to rise up against the child sex trade. The brief was to illustrate a piece representing the abuse of children in some way or form.”

Inner Struggle

Rhian Benson




Tiger Beer

depthCORE XXXVII – Her

Zen – Advance Photoshop Issue 74

If you want to see more of Richards’ awesome work, visit his website, his behance or deviantART profiles.
You can also “like” him on Facebook or follow him on Twitter.
Artist of the Week – Illustrator Richard Roberts is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
46
We just released only the most awesome giga vector Pack ever! The new Giga Vector Pack 8 includes 5 fabulous mega packs you just have to get your hands on: Vintage Mega Pack 10, Vintage Mega Pack 11, Vintage Mega Pack 12, Japan Mega Pack 2 and Floral Mega Pack 7!
All the vectors included in these packs are created in house by the talented artists from Designious. Moreover, get this awesome Giga Vector Pack 8 and save 60% on all the vector packs included. These are all top notch resources, so this is a pretty sweet deal!
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Also, ch
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eck out the previews of the mega packs included in this cool giga pack:
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New Awesome Giga Vector Pack 8 from Designious.com is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
36
The sun has finally made its appearance from behind the clouds and with it came the day dreaming of a sunny vacation on a far away beach, with palm trees, surfing and the sound of the waves charging our batteries. Until that vacation comes, what not ease your graphic design work with our new summer vector packs? They include just the elements you need in your projects for this summer: waves, surf boards, tropical plants, palm trees, surfers, summer stamps and retro summer elements.
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Stamp
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s 2

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Palm Trees 3

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Fresh Summer Vector Packs from Designious.com is a post from Pixel77 – Graphic design blog with tutorials, resources and inspiration.
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