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SEO copywriting has changed dramatically over the past two or three years. Then, it was all meta tags and keyword density. Now, SEO copywriting is more about quality inbound links and useful content that reads smoothly.

Google's 2010 Mayday algorithm update also emphasises quality content at the expense of 'long-tail keywords' whose demise is spelt in a single, simple term: 'irrelevance'.

The Google Mayday Update of 2010  — and all the other regular changes to the search engine's algorithms  — are focused on delivering optimal search results. The problem for
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SEO is that these kaleidoscopic changes throw the existing body of optimisation knowledge into turmoil  — for the short term at least…
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The launch of <a href="http://www.google.com/instant/">Google Instant</a> has created a mighty online stir with Google users and advertisers alike, but I know the focus has always been on the end user, and Google Instant will ultimately benefit Google's users.However, from an advertiser standpoint many Google customers will be re-thinking how they build, analyse and evaluate their AdWords PPC campaigns…
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Web pages and their design are laid out using HTML. HTML

stands for Hyper Text Mark-up Language. HTML is comprised

of 'tags' or elements that tell your browser what the

different areas of your webpage are. You can use these

elements to define paragraph areas, images and their

dimensions and also font sizes, colors and styles etc.

There are many HTML elements and a lot of these have

varying attributes like width, height, name, etc. This

article will not focus on specific HTML elements; our aim

is to give you a brief overview of HTML before m
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oving on to

how it has developed into HTML 5…
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PPC advertising is one of the toughest, most time consuming marketing strategies to master that you'll ever encounter. It's also one of the most effective, so if you're putting it off or have already written it off, here are some valuable tips to getting in there and making some serious profits…
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CSS or Cascading Style Sheets is still one of the most popular modes of designing a working website, yet, for many designers it can be at times a lengthy and tedious job. Thus, many web designers have took to using CSS tools in order to quicken the process up as well as have more control over design elements. Here's a few of the favourite CSS tools recommended by web designers to enable you to create a working website quickly and easily using CSS web design - you don't even need to know everything about CSS!…
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