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It is not enough for retail stores today to only operate on a physical level. Retailers need to have a great online presence as well. A lot of the same principles that are used in the interior design of a store can also be applied when building a website. Retail websites are unique. They need to be designed differently than online publications or a photographer’s online portfolio.
When a consumer comes to your website, they want a store that is easy to use. The brand message of your business h
You would not design the visual merchandising of your store’s physical location in just any way. A store needs to adhere to certain organizational principles. The simpler your layout is, the better it is for your online store. Although you have the possibility of using complex Flash graphics and compounding a lot of information into a small area, it is not recommended for a retail website. Consider researching some popular Internet retailers, as well as your favorite online shopping websites, and see how simple their layouts are. With this in mind, use a website builder with a simple template to set up your retail shop online. Pre-existing templates make it easy for anyone to organize their site.
Display Your Brand
Just because you are keeping it simple on your site does not mean you do not need great images and other visual content to entice consumers. Keep the front page of your website up to date. Just like in an actual store, the freshest products and newest promotions are displayed at the front of the store. Do the same on a website. Make new stock and current specials the first thing that customers see when they arrive on the site’s homepage. If there is anything else that makes your store different than competitors, make it visible on the page. Your business’ website should be streamlined with its branding image. Aspects that make your business unique are an integral part of your branding. For example, this could be something like free shipping or a gift with purchase. Keep the most relevant information of your brand and business on the forefront of your business’ online image.
Although you want to keep your website user-friendly and in line with your brand, there are some aspects that cannot be overlooked. Every website needs a search bar. It helps customers who are looking for something either general or specific. If your website’s navigation design is lacking, a search bar can prevent the person from leaving your online retail site. In addition to a search bar, every site also needs an easily navigated and organized criteria/category bar. This makes it easy for visitors to navigate through your products in an organized way.
A well-designed online retail site is as important as a store’s brick-and-mortar location. Do not underestimate the value a customer-friendly website will have on your business.
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Today we have one of the best deal we’ve ever featured, and you’d have to be crazy not to grab this deal.
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Terms and Conditions
Files are delivered as an instant download.
All these files are suitable for both Windows and Mac OS.
Files can be used in an unlimited number of personal or commercial projects or in merchandise.
Reselling, sharing, redistributing and giving away is NOT permitted.
Get all these items, with extended license, for only $59! This is by far the best web design deal we have ever featured!
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Unemployment is a global problem as many countries still find themselves in the midst of a recession (or are just crawling out of one). That means, competition is high for open positions in almost every field.
Managing a profitable business during a recession is not easy, especially for the self-employed. However working from an office is not the only safe option. Despite the dim outlook, many opportunities for home based businesses still exist. Any task that can be accomplished at home can become a home based business.
Many home based businesses choose to start an online business. Online businesses are no longer limited to virtual storefronts selling a product. Today, home based businesses include blogs about product reviews, political commentary or humor, and are created and owned by a single individual, working from a home office; also, they are pretty easy to make using a free website maker. Social networks have expanded the reach of the party business, allowing the party organizer to sit at a desk while reaching out to potential customers across the globe. Freelance workers are no longer only writers and journalists, but include programmers, web site designers, graders for university courses, editors, publishers and artists. Consulting services for making green choices for the home and business, help organizing and removing clutter, or public relations can also be home based businesses. While sales of physical products are still the most widespread home based business, new ideas are constantly being explored. A quick search will yield pages of results for websites dedicated to ideas for home based businesses and the tools to manage an online business. The possibility of generating income from home is not declining, but growing.
The idea of a home based business has been in existence for centuries. Prior to the Industrial Revolution, most businesses were managed from the home. Farming was not only for subsistence; excess crops would be sold or bartered. Homes produced goods for commercial sale including cloth, lace, medicines, baked goods, toys and other necessities. Workers in skilled trades such as furniture making or blacksmithing worked out of their homes or a nearby shop. Writers would sit at home putting pen to paper creating novels, poetry, newspaper and journal articles.
After the Industrial Revolution, the home based business declined, as machine made products were less expensive and produced more quickly. Yet families still lived above the stores operated on the ground floor, and clothing alterations were still carried out by individuals. In the 1950s, the party plan (or Tupperware Party) opened a new type of home based business, that has expended to the cosmetics and kitchen goods industries. Today, home based businesses still include farms selling their produce, crafters with handmade goods ranging from clothing to home decorations and artisans producing custom work with more detail than mass-production machinery. The methods by which products and services are bought and sold may change, but the home business opportunity will always have a niche in the marketplace.
The exact number of home-based businesses today is unknown. According to a U.S. Bureau of Labor report, there are approximately 18.3 million home-based businesses, while other reports have that number at close to 38 million. Either way, millions are taking the plunge back into home-based businesses, thanks to the ease of working from home through Internet opportunities.
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One of the key components of good web design for an eCommerce store is the logo. Through your logo, you can set your store apart, and you can also make it easier for people to recognize your store. The logo should appear in one of the top corners on every page. You should also use it on your social media platforms to make sure people can quickly identify you. However, constructing a logo is more than just coming up with an image. You must make sure that you develop the logo so that it works within your overall web design
Some of the best logos are also some of the simplest. Think of the McDonald’s logo and the Target logo. Both of these logos are exceptionally simple in their formation, and they only have one or two colors. They aren’t great works of art. They aren’t incredible to look at. They are simple, and they are recognizable. If your logo has more than two colors, then you need to reconsider your logo design. You don’t have to match every color present in your web design in the logo. Choose the primary or the contrast color as the main logo color, and keep the color selection as simple as possible.
Viewability Regardless of the Size
You never know what devices people will be viewing your website or your social media pages on. Having a recognizable logo allows customers to immediately connect it with your brand. This means that you need to have a logo that is viewable regardless of the size. In other words, it should be viewable as a thumbnail as well as a on a large screen. Most of the time, when you’re using something like furniture web templates, you will have the option of uploading a standard sized logo as well as various thumbnails. Check to make sure that the logo can be viewed clearly in each of these sizes. To help achieve this goal, you should make sure that you use clean lines and avoid anything that distorts when it is shrunk.
The logo itself needs to be memorable. Otherwise, it does no good. Creating memorability can be challenging, but most businesses accomplish this by tapping into the core of their business. In some cases, you must think of your business in an abstract fashion. Target developed the bull’s eye to represent getting the best sales each and every time. Most people don’t automatically associate bull’s eyes with shopping, but Target managed to create that association. It is now one of the more commonly known logos in the United States.
When you are developing your logo, you need to keep in mind certain key elements for the design so that it will work within your web design as a whole. First, make sure that you use only a simplified palette. Logos are not places for details. Make sure that the logo itself remains viewable, regardless of the scale. This way, people can recognize it quickly. Also take the time to develop a logo that is memorable, even if you have to think outside the box.
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Mobile websites are predicted to be just as big, if not bigger, in 2014 as they were in 2013. More than 80 percent of stores have either developed mobile sites or have plans to develop them over the next couple years. For informational sites, the challenge is in discerning how they can translate their typical communication measures onto a mobile website. The forum, for instance, remains popular on most informational sites, even with the proliferation of social media platforms like Facebook. If your site has a forum, here
Think Big Buttons
One of the biggest challenges with forums on a mobile website is the fact that they rely so heavily on small buttons. From the forum menu to the individual threads and responses, a forum requires significantly more clicking than the average website. Because the average mobile user will be using his finger rather than a mouse, precision is significantly compromised. The best way to avoid your visitors from clicking on the wrong link over and over again before they finally get frustrated and leave is to make sure that you have very large buttons for the forum itself. On most mobile devices, this means that only two or three threads may be visible at a time. But it also means that when visitors click on a link, they can actually hit it.
Enable Continuous Browsing
When it comes to the best mobile web design, continuous browsing is definitely an effective component. Continuous browsing allows the user to immerse himself in the online experience without having to click on additional pages. When you set up a forum on your mobile website, you need to make sure that continuous browsing is enabled and works efficiently. Once you set up large buttons, only a few of the threads will be visible at any given time. But with continuous browsing, your visitors can keep scrolling down until they find the threads they want.
Cut All Tails
In most forums, people can respond with the full text of the previous post in the message. But when you are setting up a mobile friendly website and forum, you need to cut this tail. Set it up so the default requires that visitors only submit original content. Tails will automatically be removed. If a visitor wants to quote a section from a previous post, he can opt to do so, but make sure that they can’t just copy and paste the entire post as this will slow down the browsing experience for everyone.
Adding a forum to your mobile-friendly site can be an important way to keep up the communication, particularly if your visitors expect that from your traditional site. However, to make it work, you must be prepared to make some changes. You will need to develop large buttons for the forum options to the people can easily access the sections they want. You should also enable continuous browsing, and you need to make sure that all tails are cut to minimize excessively long posts.
Design Buzz is a community for all those involved in designing, developing and running websites, web mastering, etc. Here are featured new design trends, news and events, design articles, design software, webmaster tips and tricks, creative tutorials and hand-picked design stuff from all over the world.